When you're ready to start your own business, one of the first things to consider is how you want to be seen. What is the message of you company?
What is a brand, anyway?
Simply put, a brand is the way a company or product is perceived. Anything that customers, investors, employees, the media, and more get to experience is your brand. Branding is an importnant way of identifying your business and getting people to recognize it.
What about brand strategy and brand identity?
Ok, so now you understand what a brand is. But how do you make your brand stand out? Brand strategy and brand identity work together to create a unique and cohesive experience for your customers. A brand strategy includes questions like
What does your business do?
Who is your target audience/customer?
Why is what you do important to your customer?
What drives your business?
Brand identity, on the other hand, is the visual aspect of your brand. Your brand identity communicates what your business does and what your values are all through a visual channel. Your business name, logo, fonts, colors, and anything else that your customers experiences with their senses, is your brand identity. By working with a skilled designer, you can create a logo that adequately expresses your brand.
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